October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are our top 5 tips for putting together a last minute Halloween marketing plan.

Tip 1:Theme out your brand! Channel your inner goblin and make over your brand marketing for the holiday. Create a holiday logo and change out your creative on Facebook, Twitter and Pinterest as well as add a customized slider to your home page.

Tip 2: Run a Halloween Costume Contest….everyone loves to see pictures of kids and dogs dressed up in Halloween costumes! Create a hashtag unique to your company and run a fun giveaway via social media for all who post a picture dressed up in costume. To make the contest even more engaging use an application like Rafflecopter and have your fans vote for their favorite entries.

Tip 3: Create custom themed content that will allow you to differentiate your brand. For example, create a “Halloween Survival Guide” for parents who dread Halloween or a “Top 10 List” of Non-Candy Giveaways. This can be in the form of videos or images you share on your website and social channels as well as incorporate into your email marketing.

Tip 4: Run a Halloween Sale. Whether or not you discount regularly customers love to get a deal. So why not make them feel extra special with a “Buy One, Get One Free” promotion or a “Save 20% on one item” – create a Halloween theme code for tracking and ROI analysis. Support the sale with a FB Ad as well as promote via your social channels and email marketing.

Tip 5: Incorporate social responsibility into your campaign. This is a great time of year to support organizations that provide free costumes to children or host safe community Halloween events for kids. You can make a donation to such charities or offer a portion of sales to be donated on Halloween to a local or national charity of your choice.

So there you have it, a fool proof Halloween marketing plan. Have fun with it and if these tips seem overwhelming, your ghosts and goblins here at MtoM are happy to help!

Leave a Comment