Articles
Washington Post Article
Our clients at MtoM keep our PR team pretty busy but when time allows Amy Clark spends time looking for good opportunities for MtoM in the press. We have been published on various tech and social media sites and I was very excited when we were given the opportunity to pitch a story to the…
Read MoreEntrepreneurship: The Challenges and Rewards
I recently read the Inc.com article The Psychological Price of Entrepreneurship and I was amazed at how much it resonated with me. MtoM is not a multi-million dollar tech start-up but we have experienced incredible growth and expansion over the past year and I know the stress can often feel overwhelming. It was reassuring to know that…
Read MoreApple’s Latest Ad Targets Parents (and We Love It!)
While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and…
Read MorePinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
Read MoreTime Magazine Confirms: Facebook Page Posts Reaching Only 6 Percent of Audience
Time Magazine published an article over the weekend confirming what we wrote about a couple weeks ago on our blog: Facebook Page posts aren’t reaching the audience they once were. Unfortunately, TIME revealed that only SIX PERCENT of a Page’s audience is actually seeing the posts. That’s even lower than we thought. A quick excerpt…
Read MoreThe Catch-22 of Facebook Pages
In the not so distant past, Facebook pages were a great way for brands and businesses to connect with their customers. It provided a platform for local businesses to share scheduling updates and closings (important during the snowy season) and brands could introduce new products and marketing campaigns to their most loyal fans in a…
Read MoreFacebook Newsfeed: What Does it Mean for Facebook Marketing?
Everywhere You Go See the same clean look wherever you use Facebook — on mobile, tablet, or web. The announced redesign of the Facebook newsfeed today has me very excited! The goal is to provide a clean, clutter free newsfeed that is consistent across devices- mobile, tablet, or computer. The opportunities for mobile marketing…
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