Top Social Media Trends of 2018

At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…

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People Have Mixed Feelings about Facebook… But Can’t Quit It

In the 13 years since its launch, Facebook has become a central part of everyday life… for better or for worse, depending on who you talk to. The social network that has more than 2 billion monthly active users inspires strong emotions in people, from love and loyalty, to annoyance and disdain. A recent Verge…

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Tips for Designing Snapchat On-Demand Geofilters

Snapchat is undoubtedly the most popular kid on the marketing block right now. Big brands are paying big bucks for sponsored lenses to promote their products – with everyone from Benefit Cosmetics to Twentieth Century Fox forking over between $600,000 and $750,000 for 24 hours of a fun custom lens that generates high engagement. But…

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