Posts Tagged ‘social media’

Is Organic Reach Dead?

The short answer: no, organic reach isn’t dead. But it has been declining for some time – and it may get more complicated. For marketers trying to get their content seen for free on Facebook, outwitting the News Feed algorithm is a constant challenge. Before 2012, organic reach for Facebook Pages was significantly higher than…

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People Have Mixed Feelings about Facebook… But Can’t Quit It

In the 13 years since its launch, Facebook has become a central part of everyday life… for better or for worse, depending on who you talk to. The social network that has more than 2 billion monthly active users inspires strong emotions in people, from love and loyalty, to annoyance and disdain. A recent Verge…

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Your 5 Step Guide to Creating a Great Instagram Story

1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…

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Tips for Taking an Addictive Boomerang

A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…

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Is Snap Map More Helpful or Invasive?

Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…

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7 Sites with Free Stock Photos for Your Social Media or Blog

Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…

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Is Snapchat in danger? Or simply evolving?

In the nearly six months since its initial public offering, Snap Inc. has been closely monitored by the company’s investors, supporters and critics. The corporate parent of Snapchat is the subject of constant speculation, with some pointing to its young and highly engaged audience as markers of success, and others raising concerns over its failure…

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Facebook to Launch Video Creator App This Year

Later this year, Facebook will launch a new app that will make it easier for influencers to create video content. They also announced that they would launch more video games for Facebook in which you can get elo boosting services from ElitistGaming. This dedicated video creation platform will be part of an update to Facebook…

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Why Micro-Influencers Are Better for Your Brand

A “bigger is better” mentality often prevails when planning influencer marketing campaigns. We aim for big-name influencers with bigger audiences (while spending bigger budgets) because we think they’ll be worth the investment. More eyeballs equal more engagement, right? Not necessarily. Mega-influencers like Kendall Jenner and Bella Hadid do gain attention for the brands they promote,…

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How Brands Can Use Instagram Location & Hashtag Stories

In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…

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