Posts Tagged ‘online advertising’
News & Updates of The Week: TikTok News
If you want to stay updated with the latest news and updates on the digital and social media marketing world, we got something for you. MtoM will release weekly news and updates newsletter. Where you can find out the latest news, features, and trends. In this week’s update, we got the trending platform TikTok. They…
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Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…
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How do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that performing just one task on one device at a time seems positively old-fashioned. We browse social media and shop online on our smartphones while watching TV. We watch videos on our tablets during our lunch break, then look up a…
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How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes to date. The app’s newest feature, Memories, allows users to save snaps in a private long-term collection within the app. This is a major shift from Snapchat’s defining characteristic – that snaps last only for a few seconds, or for…
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Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
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Google’s new “mobile friendly” label raises stakes for brands
Businesses catering to mobile users is nothing new, but now that Google is evaluating websites for their mobile friendliness, the stakes are a lot higher. In a recent post for Entrepreneur, Henry Kim, Co-Founder and President of Symphony Commerce, gets to the heart of the matter: “With 2 billion smartphone or tablet users expected to…
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Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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Coming Soon to a Snapchat Near You
Wherever you are, they will find their way in. We’re talking about advertisements, of course. Brands want to reach you and will adapt to popular platforms to be seen. If the masses are interacting on a specific site or social media application, brands need to be there. It is their job to be relatable and bring the…
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