How to use live video streaming for your business

By Christine Wilson | March 30, 2015

Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…

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How to Make Great Videos for Your Business

By Christine Wilson | March 18, 2015

These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…

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MtoM Video Minute

By Christine Wilson | March 3, 2015

We love that 2015 is ushering in advertising with kindness and love. Ad campaigns like McDonald’s Pay With Lovin’ have connected with Millennials. Learn more about these campaigns and this movement in today’s AdWeek article.

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MtoM Video Minute

By Christine Wilson | March 2, 2015

Check us out today with Christine, Megan, and Rissa. We are covering a few topics today on the MtoM Video Minute. Google has announced that they are splitting Google+ into Photos and Streams. What will this mean for Google+ in the long run? Christine has published an article on LinkedIn about the importance of video…

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MtoM Video Minute

By Christine Wilson | February 27, 2015

Daily video update from MtoM CEO, Christine Wilson, on social media and digital marketing news. Have you joined the great debate? Is the dress white and gold or black and blue? Learn more about why there is a division in the way people see the color of this dress. Facebook has added a relevancy score…

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2015 is the Year of Video!

By Christine Wilson | February 25, 2015

If you don’t have video as part of social media strategy this year then it is time to add it in! Video is being rewarded more than ever on Facebook and a recent study by Socialbakers shows that photo posts are half as likely to be shown as video posts. I have seen the increase in…

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Twitter News for Marketers

By Christine Wilson | January 26, 2015

Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…

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Behind Successful Online Video Advertising

By Christine Wilson | November 3, 2014

With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…

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Last Week Tonight with John Oliver: Native Advertising

By Christine Wilson | August 28, 2014

A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…

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