As digital technology continues to evolve and expand, it opens up countless new opportunities for connection, commerce, work and play. Our mobile devices are so integrated into our lives that it’s hard to imagine how we did anything – run businesses, order food, fight boredom, date – without them. But despite all the benefits we…

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Alexa, how will marketers use voice search in the future?   Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…

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Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…

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  Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights:   37% of marketers…

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