Posts Tagged ‘marketing’
The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…
Read More
Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…
Read More
How do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that performing just one task on one device at a time seems positively old-fashioned. We browse social media and shop online on our smartphones while watching TV. We watch videos on our tablets during our lunch break, then look up a…
Read More
How Chat & Messaging Apps Can Bolster Customer Service
How brands provide customer service is changing. For years, when consumers had questions or problems to address, their options were to pick up the phone or send an email. Now new tools, such as chat technology and messaging apps like Facebook Messenger, are offering retailers the opportunity to widen their scope of communication. Research from…
Read More
How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt and compete with emerging digital photo technology. Yet in 2016, the brand is strong and its sales are thriving – in no small part due to its savvy leverage of user-generated content. Polaroid’s parent company, C&A Marketing, hired Aaron Paine…
Read More
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…
Read More
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners – to create custom profile frames that others can discover and use on the social network. Through the Camera Effects Platform, Facebook users can design profile frames that are similar to Snapchat’s on-demand geofilters, which the app launched earlier this…
Read More
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an ad campaign – serves a purpose in your overall marketing strategy. And it’s important to track the impact of each of these actions to measure how many people you reached, how they engaged with your content, and what calls to…
Read More
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…
Read More
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been on a roll releasing new features, and amping up its efforts to engage both users and brands. And Snapchat isn’t satisfied with interactions remaining within the app; it’s crossing digital barriers to bring branded campaigns to users in the “real…
Read More