Posts by Sam Dixon

Self-Care & Tech Can Coexist

For people of all ages, from millennials to baby boomers, self-care is a hot topic of conversation. Browse any number of studies, magazine articles and online lists, and you’ll find tips for improving self-care. Often these strategies focus on unplugging from technology to boost health and wellness. But technology and self-care are not mutually exclusive.…

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Facebook is Launching New Privacy Tools & Controls

The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…

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The Benefits of a Long-Term Influencer Collaboration

In an online environment that prioritizes quick results and instant gratification, there is something to be said for slowing down and taking the long view of your influencer marketing strategy. Brands have substantially increased their partnerships with influencers over the last few years. According to Linquia’s State of Influencer Marketing 2018 survey, 86% of marketers…

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A Guide to YouTube’s New Live Streaming Features

Last month, YouTube announced a new suite of features to enhance the live streaming video experience. The recent additions include automatic captions for live videos, location tags, and live chat replays after a stream has ended. Here’s a quick overview of the new features and how your brand can use them. Automatic Captions for Live…

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Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down

LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its doors at the end of February. The popular site – which at its peak had 58 million unique visitors – depended heavily on Facebook traffic for distribution. After Facebook’s January announcement that it would be changing its News Feed algorithm…

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Top Social Media Trends of 2018

At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…

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How Businesses Can Use the Instagram Graph API

Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…

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What Brands Need to Know about Facebook’s News Feed Changes

Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…

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Is Snapchat’s Redesign a Smart Move?

Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…

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