Television
Facebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…
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Not Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
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All You Need To Know: The New iPhone, iPad Pro And Apple TV
Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…
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The Night Tracey was on House Hunters International
Last night our COO, Tracey McCoy, appeared on HGTV’s House Hunters International and the MtoM team was scattered around at various viewing parties. The irony is that Tracey was sound asleep in Wiesbaden since it aired at 4:30 am her time. Her absence allowed the team to virtually share our unfiltered thoughts and comments about the…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
Read MoreMarketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
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Why Do Mamas Love Reality TV?
Why do us well-educated, once or currently professional mamas love to tuck our tiny terrorists into bed, take a hot shower, and turn on Bravo to relax? What do I call my penchant for the Shahs of Sunset, the whole Real Housewives franchise, Vanderpump Rules, the Singles Project, Southern Charm, the new Jersey Belle, and Below…
Read MoreMtoM and Reality TV
At MtoM we work with a many producers and TV networks to help promote reality shows utilizing influencers and social media events to create buzz. We love creating spectacular premiere night Twitter parties that lead to trending topics and an increase in viewership in target demos. Last year the team was given the opportunity to…
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