FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been…
The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for…
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
Are We Going to Ditch Slack for Facebook Workplace?
So it is official, Facebook Workplace (formerly known as Facebook for Work) is live and…
Social Media for Social Good: From Land O’Lakes to Lush
Land O’Lakes is on a mission to “delete hunger one photo at a time.” The…
Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to…
MtoM Consulting Founder and CEO Chosen for 40 Under 40 Annual Nomination
The Leadership Center for Excellence continues their 3rd annual 40 Under 40 event in Fall…