The Lifespan of a Social Media Post

See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…

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Social Media Round-up: What’s New for Brands

It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…

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What’s New on Pinterest: From Buyable Pins to Video Ads

We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…

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Check Out the NEW Pinterest Analytics!

I was getting pretty frustrated with the Pinterest analytics for awhile now. It had never been fantastic and then it stopped working altogether- the cumulative numbers were all 0. There is nothing worse then running a report and including incorrect analytics that say zero. Luckily Pinterest recently launched their new analytics and it is not…

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Pinterest Advertising Is About to Take a Huge Step Forward

pinterest advertising

For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…

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The Super Bowl of Social Media

I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…

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