Is the Future of Video Vertical?

Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …

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All You Need To Know: The New iPhone, iPad Pro And Apple TV

Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

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Apple’s Latest Ad Targets Parents (and We Love It!)

While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and…

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