Apple’s Latest Ad Targets Parents (and We Love It!)

While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and raise kids.

The ad is endearing and cute. And very effective.

Panzarino also makes a keen observation: Apple doesn’t show the iPhone as a passive entertainment device. Instead, it’s shown as a learning tool, a map, a flashlight, or a communication tool. Very smart. Very effective.

What do you think about Apple’s latest iPhone ad?