Posts Tagged ‘digital advertising’
Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…
Read MoreHow Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
Read MoreYouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
Read MoreMobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
Read MoreAdvertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
Read MoreSocial Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
Read MorePost Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…
Read MoreFacebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
Read MoreFacebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates and performance plummet the past couple years, there was no reason to waste budget on…
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