Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms…
How do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that…
MtoM’s Top Initiatives for 2017: #3 Virtual Reality
It’s a brand new year, and we are looking forward to what’s on the horizon…
MtoM’s Top Initiatives for 2017: #2 Live Streaming
As we kick off 2017 here at MtoM, we’re taking some time to reflect on…
Restaurants Breaking Through the Mold on Facebook Live
As every article and outlet pushes marketers and brands to use Facebook Live, the increasing…
How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to…