Marketing Strategies
Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
Read MoreSnapchat Geofilters: On-Demand & Ready for Your Brand
With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…
Read MoreNot Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
Read MoreHow to Use Facebook Audience Optimization for Better Organic Engagement
Last week, Facebook released a new feature that aims to help marketers increase engagement on their organic posts. Facebook Audience Optimization is a tool that allows publishers to add targeting information to reach an audience most interested in their posts. Here’s a quick guide on how to get started on Audience Optimization – and how…
Read MoreIt’s Time to Invest in Influencer Marketing on Instagram
2015 was an exciting year for brands on Instagram. The social network was growing continuously in popularity, yet it still offered fresh new opportunities for brands to engage with their followers. It’s already clear that 2016 is off to a different start. Instagram has 400 million active users and 80 million photos posted each day, and it’s becoming…
Read More4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…
Read MoreHow do I drive traffic to my YouTube videos?
With so many social networks competing for your time and budget, you need to be intentional about how you prioritize your marketing efforts. Facebook, Instagram, Pinterest and Twitter often take center stage for brands looking to reach their audience on social media, but don’t underestimate the potential of YouTube. We’ve talked a lot about what…
Read MoreHow to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level – but only if you invest…
Read MoreVideo in Marketing Strategy: 2015 & Beyond
If you spend any part of your day killing time on the Internet, it won’t surprise you to hear that video reigns supreme in the content hierarchy. Video is the type of content that people seek out and engage with – for news, information and entertainment – and it’s only becoming more popular. As I…
Read MoreWhat’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
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