Marketing Services

MtoM’s Celebrity & Athlete Influencer Marketing

Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

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5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

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The Digital Country Club

The Digital Country Club

Exclusivity and high society aren’t just for smoking rooms and golf courses anymore – the upper upper class has moved to the web. The following offer a glimpse into the ways that those with thousands (or more) to spare can connect. Netropolitan It is Facebook for the 1% – an extremely niche market. According to The…

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Don’t Miss Out On The Fun of Halloween Marketing!

October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…

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How Marketers Can Understand Millennials: Dump the Stereotypes

While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…

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Post Mortem: World Cup & Social Media Advertising

germany wins world cup 2014

Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…

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Influencer Marketing: The Metrics That Matter Most

In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…

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Why I Love Marketing to Moms

It sounds so exclusive, that old adage: “you’ll understand once you have kids.” But it was absolutely true for me. I may have thought I knew what it was like, but I absolutely DID NOT. My best friend Sam had a baby several years before me. I threw her a baby shower and got her…

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