Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…
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Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners – to create custom profile frames that others can discover and use on the social network. Through the Camera Effects Platform, Facebook users can design profile frames that are similar to Snapchat’s on-demand geofilters, which the app launched earlier this…
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How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an ad campaign – serves a purpose in your overall marketing strategy. And it’s important to track the impact of each of these actions to measure how many people you reached, how they engaged with your content, and what calls to…
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The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for the better. We follow candidates on Facebook, Twitter and Snapchat – and watch as they duke it out in real time. We share articles and videos on our profiles, and get into heated debates with friends and family. We isolate…
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Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
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5 Tips to Use Facebook Insights for Better Engagement
Crafting an effective Facebook content strategy for your brand takes time and perseverance – but the good news is that the platform offers an excellent suite of tools to make this process easier. Facebook Insights provide detailed information on who your fans are, and what kind of content they like. Learn how to get the…
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Social Media Round-Up: From Snapchat Ads to Facebook Video Comments
Congrats, you made it to the end of a long week! Reward yourself by catching up on the social media stories that marketers are buzzing about right now. Snapchat Expands its Advertising Snapchat seems to be on a mission for total social media domination, and this week it announced a bold plan to expand advertising…
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Facebook News: Branded Content, Monetization & More
It’s been a busy month for Facebook. We can hardly keep up with all the news and rumors about the platform’s updates and upcoming developments. In case you missed them, here are a few stories that could have a positive impact on marketers and influencers. Branded Content Until earlier this month, Facebook prohibited marketers, media…
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Facebook Messenger Launches Chat Bots for Companies
If you’ve ever spent a frustrating 30 minutes trying to track down a company’s customer service phone number, or listening to interminable hold music while waiting to talk to a real person, Facebook is proposing a new solution. Last week, it announced an update to Facebook Messenger that allows companies to build chat bots to…
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The Future of Facebook: Career Recruitment & Virtual Reality?
In the world of social media, Facebook is an established veteran compared to newcomers like Snapchat or Pinterest. There are plenty of blog posts and think pieces that have come out in the last year or so that claim Facebook is dead. They point to user saturation and declining interest among millennials, and predict that…
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