Advertising
Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
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Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…
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