Advertising
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an ad campaign – serves a purpose in your overall marketing strategy. And it’s important to track the impact of each of these actions to measure how many people you reached, how they engaged with your content, and what calls to…
Read MoreFTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…
Read MoreHow Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been on a roll releasing new features, and amping up its efforts to engage both users and brands. And Snapchat isn’t satisfied with interactions remaining within the app; it’s crossing digital barriers to bring branded campaigns to users in the “real…
Read MoreWe Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the true influence of our marketing efforts. For social media marketing campaigns, tracking metrics is essential; but this process has become increasingly difficult in a complex digital landscape. An AdWeek article this month outlined the challenges brands face when trying to…
Read MoreTips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
Read MoreWhy You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
Read MoreNot Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
Read More4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…
Read MoreHow do I drive traffic to my YouTube videos?
With so many social networks competing for your time and budget, you need to be intentional about how you prioritize your marketing efforts. Facebook, Instagram, Pinterest and Twitter often take center stage for brands looking to reach their audience on social media, but don’t underestimate the potential of YouTube. We’ve talked a lot about what…
Read MoreGoodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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