Posts by Christine Wilson

Internship at Women Lead Company and the #Girlboss


This post is the final Professional Development class paper for our intern Janhavi Deorukhkar. She received an A+ and brought Christine to tears. Sometimes you don’t realize how insightful the people around you can be. Thank you Janhavi for your incredibly talented, hard work this semester. We are excited to see what you do next because…

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Why Facebook Live is Taking Over Livestreaming Video

First there was Meerkat. Then came Periscope. And then Facebook Live joined the mix – and has been gaining momentum ever since. Livestreaming video is still a recent addition to social media, but it’s already had a huge impact on the way we interact with brands, celebrities and even politicians online. Not convinced? Just take…

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UVA McIntire Spring Symposium Recap

I had a fantastic time last week participating in UVA’s McIntire School of Commerce Spring Symposium, Analytics: From Revolution to Evolution. I was honored to be included as a member of the panel accompanying the keynote speaker, Tom Davenport. The other members of the panel included incredible movers and shakers in the world of analytics:…

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Photo Fun with Foodie

Increase contrast, reduce saturation, change brightness! Photo editing can become a time-consuming ordeal, but it’s necessary to deliver an image that will stand out for a few seconds before being lost in the mass of content. The Foodie App has taken my lackluster pictures and turned them into perfectly balanced, vivid images with a click…

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Snapchat is Growing Even Bigger with New Updates

If you’re over a certain age, it’s likely you didn’t really get Snapchat in the beginning. So it’s an app teenagers use to send each other photos that disappear after a few seconds? Huh. Why is this a big deal again? When did I get so old? (This was my reaction in a nutshell, so…

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The 88th Academy Awards and Social Media

Social media was a huge part of last night’s 88th Academy Awards.  The advocacy, humor, and of course, a few gaffes, made the night a unique success. Race and inclusion were virtually co-hosts of the night as comedian Chris Rock challenged Hollywood for claiming to be progressive but failing to make movies more representative of…

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Pump Up Your Instagram With Instagrid!

Instagram’s feed of edited photos and perfectly timed videos can make it difficult for content to stand out. On the hunt for a new app that would display our product in a unique style, we found Instagrid. Instagrid is an easy to use photo app that evenly cuts whatever photo you want into halves, thirds,…

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4 Social Trends for 2016


Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…

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