Posts by Christine Wilson
Social Media Insights You Need to Know
We are always scanning the industry blogs and publications for updates that will have implications for our clients and for social media in general. There are quite a few updates that will have an impact on the content you create, the ads that you are running, and how you should post on each channel. Here…
Read MoreUpdated: Lifespan of a Social Media Post
In 2016 we posted a blog about the lifespan of a social media post and it has been shared hundreds of times. We thought it was time to update the data in case there were some major changes. After looking at our own client posts and some other more recent data from Visibility Planner, Queezly,…
Read More2018 Blooper Reel
It might be hard to believe, but it sometimes takes us a few tries to get our videos right. We hope you enjoy our (very long) blooper reel from 2018!
Read MoreWhy Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
Read MoreMemes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
Read MoreFacebook News Roundup
Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…
Read MoreMtoM Launches New Women’s Lifestyle Brand
We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…
Read MoreHow to Avoid the ‘Dark Side’ of Influencer Marketing
When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting and useful content, and it benefits brands, social media influencers, and followers. When it’s done poorly, it brings up serious ethical and legal questions. It confuses fact and fiction, and it makes social media users distrustful of the entire industry.…
Read MoreFacebook Update May Lead to a Rise in Influencer Marketing
Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been mixed – ranging from cautious optimism to full-scale panic. With this recent update, Facebook is concentrating on building more authentic connections and meaningful interactions within its audience. CEO Mark Zuckerberg said that news and branded content will show up less…
Read MoreImprove Your Social Media Monitoring
Because of social media’s omnipresence, it’s never been easier for you to connect with your customers. At any moment, you can receive instant feedback on your new product or content, or you can listen in on conversations about your brand or industry. Of course, this constant stream of data from Instagram, Facebook, Twitter, Snapchat, YouTube…
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