Posts by Christine Wilson

#ADayWithoutAWoman

#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…

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MtoM’s Top Initiatives for 2017: #3 Virtual Reality

It’s a brand new year, and we are looking forward to what’s on the horizon for MtoM and our clients. We have defined three initiatives that will be at the center of all our work in 2017: user-generated content, live streaming video and virtual reality. We’re confident that these three areas will be pivotal for…

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MtoM’s Top Initiatives for 2017: #2 Live Streaming

As we kick off 2017 here at MtoM, we’re taking some time to reflect on our predictions and goals. We have defined three 2017 initiative that will shape our work for the next year: user-generated content, live streaming video and virtual reality. We’re exploring each topic in detail in a three-part blog series; check out…

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MtoM’s Top Initiatives for 2017: #1 User-Generated Content

2017 is already off and running, and we are thrilled about what the new year holds for MtoM. We have defined three main initiatives that we will be incorporating into everything we do in 2017: user-generated content, livestreaming video and immersive content for virtual reality. After tracking past data and looking ahead to developing trends,…

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Restaurants Breaking Through the Mold on Facebook Live

As every article and outlet pushes marketers and brands to use Facebook Live, the increasing amount of videos directed at consumers prompts one big question: how do you get them to actually view your video? While the streaming time is best kept short, one would hope to keep a viewer for longer than 3 seconds…

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Are We Going to Ditch Slack for Facebook Workplace?

So it is official, Facebook Workplace (formerly known as Facebook for Work) is live and there are 1,000 companies using it. Unfortunately MtoM is not one of them, so I only know what others have told me. MtoM has been using Slack for almost a year now and it has considerably reduced our internal email…

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Introducing MtoYou

Here at MtoM, we like to think of ourselves as experts in social media and digital marketing. We work hard to stay on top of how people and the world communicate with one another. We have our pulse on the latest apps and news that affects the social sharing space. We know what engages people…

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5 Tips to Use Facebook Insights for Better Engagement

Crafting an effective Facebook content strategy for your brand takes time and perseverance – but the good news is that the platform offers an excellent suite of tools to make this process easier. Facebook Insights provide detailed information on who your fans are, and what kind of content they like. Learn how to get the…

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Tweeting About the Olympics? Read the Rules First

Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…

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Pokémon GO—Channel Your Internal Geek to Make Some External Bank!

The Game: Pokémon GO has skyrocketed in the past week, quickly becoming this month’s “It Girl” of social media. The app surpassed 7.5 mil downloads in 5 days, and thanks to its photogenic quality, has also become a fan favorite for posting on Twitter, Instagram, Snapchat & Facebook. Pokémon GO provides us with an unique opportunity—considering the…

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