Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that…
Tracey’s Influencer Marketing Insight Featured on Forbes.com!
Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly…
An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of…
FTC Cracks Down on Misleading Influencer Marketing
Transparency is essential in marketing efforts – not only to keep the trust of your…
The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only…
Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all…
MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with…
The Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the…