Posts Tagged ‘influencer marketing’
Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
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Tracey’s Influencer Marketing Insight Featured on Forbes.com!
Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes a deeper look into influencer marketing and the skyrocketing influencer rates seen across the industry. Tracey addresses the rising concerns of high rates threatening partnerships between agencies and influencers. She recommends 3 tips the industry should consider when faced with…
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Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
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Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
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An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site called The American Mama, which she has now taken offline and called “fake nonsense.” Her post tells mom bloggers to do the same: shut it…
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FTC Cracks Down on Misleading Influencer Marketing
Transparency is essential in marketing efforts – not only to keep the trust of your customers, but also to avoid getting into trouble with the government. Influencer marketing is based on partnering with content creators who appeal to your brand’s audience, and authenticity is key to a campaign’s success. Last week, the Federal Trade Commission…
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The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay influencers to promote their products and services. This usually meant signing an actor or an athlete or a musician as a brand ambassador to wear your clothing line,…
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Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
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The Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the past year, I’ve added a few publications to my resume and it’s been very cool writing for new audiences across different categories. One of the publications I write for is HelloGiggles; it’s a fun, girl power-y, pop culture-y site that…
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