Partner with Influencers to Grow Your Snapchat Followers
It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and it can have a steep learning curve. If you’re new and trying to grow a following, it’s tough to crack the code at first.
Some common questions newcomers have are:
- What’s the best way to use Snapchat for my brand? Is this really something I should be doing?
- How is this different from how I connect with customers on Facebook, Twitter or Instagram?
- How can I get Snapchat followers?
A short answer to these questions is: Don’t start from scratch. Work with great Snapchat influencers for the best results.
Snapchat influencers are the folks who are already owning the space where your customers are hanging out. They get it. They know how to use the app’s tools in the most effective way possible. They’ve built trust with their audience, and people clamor for the content they create. Influencers are already using Snapchat to connect with followers on everything from food and travel, to fashion and sports.
When you work with influencers, you get to skip that learning curve that holds so many brands back; you basically get insider access to an exclusive club. You’ll get much better outcomes than you would starting out on your own, and you’ll probably save a lot of time, money and hassle in the process.
How to Partner with Snapchat Influencers
Take a close look at your industry’s presence on Snapchat. Which users are most visible? Who is respected as an expert? Who makes a lot of good content and has a loyal fan base? Do your homework and find influencers in your industry who are already trusted by the audience you want.
Be selective (and look for the same).
You don’t want to work with just anyone, and you want influencers who have the same mindset. Search for influencers who are careful and thoughtful about their partnerships, putting their followers interests first.
Collaborate, don’t dictate.
Partnering with Snapchat influencers doesn’t mean sending them a media kit and asking them to post your content and talking points. The best campaigns are co-created with influencers. Remember that they know your audience and the platform well. Ask for their collaboration, and listen and learn. Build a campaign that will click with this audience.
Give them the reins.
One of the best ways to build followers is through an influencer takeover. On a designated day, one of your influencers will let her followers know she’ll be taking over your brand’s account – and they should follow your account to see what she’s up to.
This strategy has been very successful for MtoM clients, helping brands grow their followers and engagement numbers in a short period of time.
In one campaign, an influencer took over the Snapchat account for The Grafton Hotel, documenting her glamorous, Snap-worthy experiences throughout the day. It resulted in 430 new Snapchat followers, 3,584 story views and 12 screenshots or engagements.
Scan to follow MtoM on Snapchat