Posts Tagged ‘influencer marketing’
Why You Should Read Holly Hamann’s Posts on LinkedIn
One of MtoM’s most significant partnerships is with TapInfluence. This genius technology company (no, I’m not overstating!) provides the platform that helps us run our influencer marketing campaigns flawlessly–keeping both clients and bloggers extremely happy. We’ve developed a great relationship with one of the co-founders, Holly Hamann. Not only did Holly and our very own Christine Wilson present…
Read MoreInfluencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…
Read MoreThe True Power of Sponsored Blog Posts
Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreWall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…
Read MoreAre You Doing Influencer Marketing All Wrong?
MtoM and TapInfluence are hosting a free webinar on November 14th at 11am MT (1pm ET) and we hope you will attend!
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