Posts Tagged ‘Facebook’
Infographic: Snapchat vs. Facebook
The week’s winding down so let’s have a little fun. Here’s a quirky infographic comparing Snapchat and Facebook. It’s a little hokey but points out some interesting differences between the two social platforms. Take a look and let us know what you think in the comments. Infographic created by DPFOC Canada & USA
Read MoreThe Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
Read MoreAdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
Read MoreThe Ever-Changing Game of Social Media
For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…
Read MoreInfographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
Read MoreWhy Posting Brunch Pictures at Dinner Time Works
You may already be doubting this post as an excuse for selfies and “omg, look at this smoothie I made.” But let me explain, or the headline won’t make sense the way I want it to. To help you follow along with my thought process, I want tell you a bit about myself. I’m a senior in college with…
Read MoreFacebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
Read MoreWhy YouTube Videos & Facebook Don’t Always Mix
It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…
Read MoreFacebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates and performance plummet the past couple years, there was no reason to waste budget on…
Read MoreTime Magazine Confirms: Facebook Page Posts Reaching Only 6 Percent of Audience
Time Magazine published an article over the weekend confirming what we wrote about a couple weeks ago on our blog: Facebook Page posts aren’t reaching the audience they once were. Unfortunately, TIME revealed that only SIX PERCENT of a Page’s audience is actually seeing the posts. That’s even lower than we thought. A quick excerpt…
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