Case study · Revolution Cooking
Cooking Up Boston influencer trip
We brought eight of Revolution Cooking's most passionate creators to the brand's Boston headquarters to see the innovation and design behind its products up close, and to share it with their audiences.
- Client
- Revolution Cooking
- Industry
- Consumer products
- Services
- Influencer marketing, strategy, event coordination
- Where
- Boston, Massachusetts
- When
- October 2024
- Platforms
- Instagram, TikTok, YouTube
Results
- 8
- creators on the trip
- 16
- organic feed posts
- 90+
- Instagram Stories
- 5.5M+
- views
- 199,000+
- engagements
Sources: views and engagements from InfluenceKit as of October 14, 2026; posts and Stories from MtoM's final campaign report, October 2024; revenue growth as reported by Revolution Cooking.
The challenge
Raise brand awareness for Revolution Cooking by engaging some of the brand's most passionate champions and showcasing the innovation and design behind their products, right in the brand's hometown headquarters of Boston.
Objectives
- Raise brand awareness by amplifying Revolution Cooking's presence among key voices who could authentically share their experiences.
- Educate creators on the innovation and thoughtful design behind the brand's products, so they could speak to both form and function with authority.
- Spark curiosity by hinting at an upcoming product launch, laying the groundwork for buzz and momentum ahead of its debut.
What we did
- Influencer management. Identified, invited, contracted, and coordinated with influencers before, during, and after the event to ensure seamless participation and authentic brand engagement.
- Strategic consultation. Served as a trusted partner to Revolution Cooking throughout the planning process, offering guidance on strategy, creative direction, and execution.
- Event coordination. Oversaw day-of operations, including timeline and schedule management, setup and logistics, and on-site influencer support.
Outcomes
The trip amplified awareness and engagement by partnering with eight influencers who generated 16 organic feed posts and more than 90 Instagram Stories. Collectively, the content has earned more than 5.5 million views and 199,000 engagements, showcasing the brand's innovation and design to a broad, engaged audience while reinforcing authentic advocacy from top creators.
We were able to measure success almost immediately. We can see traffic spikes, sales, and social growth as soon as a successful video goes live. If an influencer has a trackable link or affiliate link in their profile, we are also able to pinpoint exact sales contributed to the video.