Social Media
What You Need to Know About Using User Generate Content (UGC)
“Someone posted a picture on Instagram at our restaurant and they said they loved our new summer menu! Let’s repost it right away. Where else can we post it- on our website, Facebook?” Wait a minute- don’t hit repost just yet. Do you know what laws apply to User Generate Content? There are a few…
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How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
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Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…
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Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
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Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed. Here are a few examples of brands that are doing…
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Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…
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A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…
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The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…
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Social Media Photography Tips for Marketers
Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights: 37% of marketers…
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Crushing Deals Podcast Featuring Christine Wilson
Our CEO, Christine Wilson, talks social media marketing and entrepreneurship with Spencer Kulow on his Crushing Deals podcast. Spencer Kulow is a graduate student in the M.S. in Commerce program at the University of Virginia. Spencer and Christine met when she spoke on a panel at UVA’s Careers in Marketing Forum. Spencer later invited Christine…
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