Media
Trendsetter Alert: Keeping Up With The Latest In Wearable Tech Trends!
Unless you’ve purposefully removed yourself from Social Media or the internet in general over the past week it is no secret that the Apple Watch is finally here and available for purchase. From sporty to bling you can customize this smart watch to fit your lifestyle and personality. However, their is so much more to this…
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How to use live video streaming for your business
Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…
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How to Make Great Videos for Your Business
These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…
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The World’s 50 Most Innovative Companies of 2015
Who doesn’t love a good list? Don’t miss Fast Company’s March cover story, The World’s 50 Most Innovative Companies, which ranks and profiles the “gutsiest, smartest, most interesting and forward-thinking businesses on the planet right now.” Spoiler alert: Apple comes in at No. 2, “for making magic with minutiae.” Taking the top spot is Warby…
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We Need More Ads!
That was the chant a few dozen hollered as I hastily ran from seminar to seminar during Advertising Week 2014. Though the conference was several months ago, I’m still cycling through what I learned both in and out of the discussions. The first morning, filled with events, people, fresh coffee, and delicious New York bagels, held more…
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YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
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Advertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
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To Meme, or Not to Meme
This past week, a 16 year old named Alex became famous in ONE day. Someone took a picture of him working and created a meme, dubbing him #AlexfromTarget. He now has over 500,000 Twitter followers and has even made an appearance on The Ellen Show. Target even embraced his new found fame, saying, “We heart Alex,…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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The Digital Country Club
Exclusivity and high society aren’t just for smoking rooms and golf courses anymore – the upper upper class has moved to the web. The following offer a glimpse into the ways that those with thousands (or more) to spare can connect. Netropolitan It is Facebook for the 1% – an extremely niche market. According to The…
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