Marketing Services
Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…
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To Press Release or Not to Press Release, That is the Question
PR has changed so much since my first job nearly 15 years ago. We used to write press releases to announce big news, put it on the wire and then fax (yes, fax!) it to news desks and editors. We’d then call (never email) to make sure they received it, and see if it was…
Read MoreInfluencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…
Read MoreWhy I Love Marketing to Moms
It sounds so exclusive, that old adage: “you’ll understand once you have kids.” But it was absolutely true for me. I may have thought I knew what it was like, but I absolutely DID NOT. My best friend Sam had a baby several years before me. I threw her a baby shower and got her…
Read MoreThe True Power of Sponsored Blog Posts
Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreWall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…
Read MoreReview of TINT Trial
I recently discovered a very interesting social media aggregation and curation platform called TINT. I signed up for the 3-day Pro Trial and I was excited about it’s features after 5 minutes. We have used #tagboard and were waiting for more features like we found with TINT. Let me tell you about the features and what…
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