Influencer Marketing

What Makes a Great Influencer?

If we’ve said it once, we’ve said it a thousand times: influencer marketing is the best investment you can make in your brand. It’s the most effective way to get your ideal customers’ attention and build long-term relationships with them. And it’s achievable for all brands, no matter what size. The biggest challenge in getting…

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Partner with Influencers to Grow Your Snapchat Followers

Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…

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FTC Cracks Down on Misleading Influencer Marketing

Transparency is essential in marketing efforts – not only to keep the trust of your customers, but also to avoid getting into trouble with the government. Influencer marketing is based on partnering with content creators who appeal to your brand’s audience, and authenticity is key to a campaign’s success. Last week, the Federal Trade Commission…

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It’s Time to Invest in Influencer Marketing on Instagram

instagram influencers

2015 was an exciting year for brands on Instagram. The social network was growing continuously in popularity, yet it still offered fresh new opportunities for brands to engage with their followers. It’s already clear that 2016 is off to a different start. Instagram has 400 million active users and 80 million photos posted each day, and it’s becoming…

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4 Social Trends for 2016

social2016

Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…

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How to Do Influencer Marketing the Right Way

Influencer marketing – teaming up with leading bloggers and social media personalities ­in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level ­ – but only if you invest…

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The Successes & Challenges of Influencer Marketing

In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay influencers to promote their products and services. This usually meant signing an actor or an athlete or a musician as a brand ambassador to wear your clothing line,…

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