Top Social Media Trends of 2018
At the beginning of every new year, smart marketers set priorities to focus on for…
How Businesses Can Use the Instagram Graph API
Over the last year, Instagram has started gradually rolling out new features to help businesses…
How to Avoid the ‘Dark Side’ of Influencer Marketing
When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting…
Facebook Update May Lead to a Rise in Influencer Marketing
Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been…
What Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in…
How to Disclose Branded Content on Instagram
Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different…
How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have…
Why Micro-Influencers Are Better for Your Brand
A “bigger is better” mentality often prevails when planning influencer marketing campaigns. We aim for…
Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The…
Influencer Infused Events
Last week I was standing in a room full of excited influencers as they looked…