Case study · repro46
Testimonial videos for reproductive care in Oklahoma
repro46 is an Oklahoma reproductive rights organization. We produce testimonial videos that let Oklahomans tell their own stories about reproductive care, and we put those stories in front of Oklahoma audiences on Meta and YouTube.
- Client
- repro46
- Industry
- Nonprofits and advocacy
- Services
- Video production, paid social, YouTube ads, reporting
- Where
- Oklahoma
- Since
- 2026
Results
- 680K
- Meta ad impressions
- 223,797
- video views on Meta
- 153,684
- video views on YouTube
- 25,376
- link clicks from Meta ads
- 3.73%
- link click-through rate on Meta
Sources: Meta Ads via Agency Analytics, March 1 to October 12, 2026; Google Ads via Agency Analytics, March to May 2026.
The challenge
repro46 needed Oklahomans to hear, in real voices, what the state's restrictions mean for families. That meant stories told by the people who lived them, produced with care, and delivered on platforms where ad policies around abortion are enforced inconsistently.
What we did
- Testimonial production. Scripting, production briefs, and storyboards, then the full edit. Magon's story is the first: an Oklahoma mother who had to leave the state for the care she needed.
- Cut for every placement. A full-length video and short versions in 16:9, 1:1, and 9:16, captioned and uncaptioned, plus :30 and :60 spots.
- Paid distribution. Meta and YouTube campaigns that put the videos in front of Oklahoma audiences.
- Built for ad policies. Key lines written in two versions, so a campaign can keep running when a platform's enforcement changes.
- Monthly reporting. Meta performance reporting that shows what people watch, how far they watch, and where they click.
Outcomes
Since March 2026, the videos have earned more than 680,000 impressions and 223,000 video views on Meta, plus more than 150,000 views on YouTube. More than 25,000 people clicked through from Meta ads, at a 3.73% click-through rate.
What's next
A second testimonial is in production, cut into :30, :60 and social versions.