Case study · Children's Museum of the Lowcountry
Filling a children's museum in Charleston
We run social media, paid social, creator events, and event marketing for the Children's Museum of the Lowcountry, all aimed at more visits, more memberships, and more people at its annual gala.
- Client
- Children's Museum of the Lowcountry
- Industry
- Museums and attractions
- Services
- Organic and paid social, influencers, events, analytics
- Where
- Charleston, South Carolina
- Platforms
- Instagram, Facebook
Results
- 420
- ticket and membership purchases tracked from Meta ads, July to September 2026
- +141%
- more purchases than the same months in 2025
- $9
- cost per purchase, down from $31
- 3.96M
- Meta ad impressions since January 2025
- 99,055
- views on creator event content
Sources: Meta Ads via Agency Analytics, January 1, 2025 to October 12, 2026; InfluenceKit.
The challenge
A children's museum competes for every family's free afternoon. The Children's Museum of the Lowcountry needed a steady stream of visits and memberships, strong turnout for events like its annual gala, and a clear picture of which marketing was actually selling tickets.
What we did
- Organic social. Reels and posts that show what kids actually do at the museum, starring DooDash, the museum's dragon mascot.
- Paid social. Meta campaigns built around online ticket and membership purchases, refined month after month based on what sells.
- Creator event. An exclusive museum event for local parent creators, who shared it with Charleston families.
- Gala marketing. The marketing plan and a social media toolkit site for the 2026 gala, An Evening of Enchantment, so committee members could share graphics and captions in a few clicks.
- Analytics. GA4 analysis to support the museum's Accommodations Tax grant application, and a channel analysis that steered budget away from local media buys that wouldn't pay off.
Outcomes
From July to September 2026, Meta ads drove 420 tracked online ticket and membership purchases, up 141% from the same months in 2025, while spending 29% less. Cost per purchase fell from about $31 to about $9.