Improve Your Social Media Monitoring
Because of social media’s omnipresence, it’s never been easier for you to connect with your customers. At any moment, you can receive instant feedback on your new product or content, or you can listen in on conversations about your brand or industry. Of course, this constant stream of data from Instagram, Facebook, Twitter, Snapchat, YouTube…
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Is Snapchat’s Redesign a Smart Move?
Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…
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Is Organic Reach Dead?
The short answer: no, organic reach isn’t dead. But it has been declining for some time – and it may get more complicated. For marketers trying to get their content seen for free on Facebook, outwitting the News Feed algorithm is a constant challenge. Before 2012, organic reach for Facebook Pages was significantly higher than…
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People Have Mixed Feelings about Facebook… But Can’t Quit It
In the 13 years since its launch, Facebook has become a central part of everyday life… for better or for worse, depending on who you talk to. The social network that has more than 2 billion monthly active users inspires strong emotions in people, from love and loyalty, to annoyance and disdain. A recent Verge…
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Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…
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Your 5 Step Guide to Creating a Great Instagram Story
1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…
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How to Disclose Branded Content on Instagram
Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…
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Tips for Taking an Addictive Boomerang
A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…
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Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
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How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…
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