Posts by Christine Wilson
The Problem With Pitching
Media outreach is tricky. What may seem like an easy target, often falls on deaf ears because journalists receive hundreds of email pitches every day. It can be difficult to cut through the clutter and make an impression. Nowsourcing put together this awesome infographic that shows what to do and not to do when reaching…
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Don’t Miss Out On The Fun of Halloween Marketing!
October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…
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The Power of Live Tweeting TV Shows
If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…
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The Ever-Changing Game of Social Media
For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…
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Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
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“Did That Really Just Happen?” Social Media Crisis Management
We’ve all seen that one post, picture or tweet that made us ask, jaws dropped, “did that really just happen?” Social media problems arise every day for brands of all types. A company has the option to fix it or fall deeper into the black hole of crisis. According to Ozgur Alaz, author of Ozurg Alaz:…
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We Love our Clients: Moxie Jean
As part of our ‘We Love Our Clients” feature, we are highlighting Moxie Jean as our third featured client! Moxie Jean is “upscale resale,” making it easy for busy moms to buy and sell high quality, like-new kids’ clothes online. They provide a curated selection of kids’ clothes at consignment sale prices with a 100% satisfaction…
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The Explosion of Influencer Marketing
A recent article by Forbes discussed the explosive growth of influencer marketing and the impact social influencers have on consumers. We have been telling this story for years and it was great to see it so well summarized by Kyle Wong. He actually closed the article with one of our favorite quotes from Scott Cook,…
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The Investigation of Two Generations on Social Media
Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…
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New on Twitter: A “Buy” Button That Supports Instant Sales
Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet. Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…
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