Posts by Christine Wilson
MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
Read MoreMore Streaming Video! Facebook Launches Live for Verified Celebrities
Yesterday Facebook launched their own live streaming video service, “Live,” as part of their Mentions app which is only available to verified celebrity accounts. The service places Facebook in competition with Twitter’s Periscope and Meerkat which both launched earlier this year. We are excited for the possibilities of utilizing this feature with verified influencers in our campaigns.…
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Marriott International Launches Canvas: Entrepreneurial Food & Drink Concept Lab
Marriott International recently launched CANVAS, a ground breaking project within the Hospitality Industry to attract budding culinary entrepreneurs to launch their business venture with in its hotels nationwide. We were excited to be on hand to get an up close and personal look into this new initiative! Baltimore Marriott Inner Harbor, a local client of…
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How Periscope & Meerkat Can Liven Up Your Marketing
With the rise of innovative apps like Periscope and Meerkat, it’s now a lot easier to incorporate live video broadcasting into your social media marketing. Using short videos in your marketing strategy is nothing new – and with apps such as Vine and Instagram, it’s easy to do even if you have no multimedia experience.…
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What’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
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Why Do I Hate Twitter & Love Instagram?
I run a digital marketing agency. I must be on all social media platforms, and I clearly see the marketing value in each one. But I have to admit that I pick favorites. And Twitter isn’t on my list. Noise vs. Engagement Of course I know how powerful it is as an engagement tool; I…
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5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…
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Creating An Effective Social Strategy
Whether you have 100 followers or 10 million, everyone wants a more meaningful social media presence. In today’s world of twitter that is full of everyone from the President of the Unites States to your 13-year-old neighbor, it is important to be creating content that will make you visible to your target market, as well…
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How to Use Instagram for Your Business #Mompreneur Meetup
This morning I had the privilege of presenting to the Modern Mompreneur Meetup in Bethesda for the second time. It is a fantastic group of women that are doing amazing things with their businesses and juggling motherhood. I love sharing tips and ideas that will make their businesses grow or even make a daunting task…
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Intern to Strategist: A Startup Story
Working for a startup always involves an element of risk. There is great opportunity in proving yourself to be a valuable employee before a new business really takes off…but there is no guarantee for the company’s projected success. This leaves many internship-seeking college students unsure of whether they should try to get a foot in the…
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