Instagram Algorithm Tips for 2023

Heads up, marketers – Instagram’s algorithm priorities are shifting once again. With more than a billion users worldwide, the platform has become an essential tool for businesses and influencers to reach their audiences. To stay relevant, Instagram is always making changes to its algorithm, and here are the key priorities for 2023:

Don’t use an external video editor – edit in the app!

In 2023, Instagram’s algorithm will prioritize videos that are edited in-app. This means that you should avoid using external video editors and use the editing features within the Instagram app. Instagram’s in-app editing tools have improved significantly over the years, and now it’s easier than ever to create high-quality videos without leaving the app.

Do not load anything with the TikTok watermark

Instagram has been cracking down on TikTok videos for some time now, and in 2023, it will be even more critical to avoid using videos with TikTok watermarks. Instagram’s algorithm favors original content, and using videos from other platforms, including TikTok, could hurt your reach.

Post every day – not 2-3 times/week

In 2023, Instagram’s algorithm will favor accounts that post every day. Posting consistently is crucial to keep your followers engaged, and it will also help your account stay relevant. Aim to post at least once a day, and avoid posting more than two to three times a day as this could be seen as spammy.

Don’t post square or landscape videos – do 9:16

Gone are the days of square or landscape videos. In 2023, Instagram’s algorithm will prioritize videos that are 9:16, the perfect size for Instagram stories. Vertical videos take up more screen space and provide a more immersive experience for viewers, making them more engaging.

Only use 3 hashtags now – no more than 5 or seen as spammy

Using hashtags is a great way to increase the visibility of your posts, but in 2023, Instagram’s algorithm will only prioritize posts that use a maximum of three hashtags. Using too many hashtags can be seen as spammy and can hurt your reach.

Focus on the captions for good terms – don’t worry if they are long

Captions are becoming increasingly important on Instagram. In 2023, Instagram’s algorithm will prioritize posts that have good quality, informative captions. Don’t be afraid to write long captions that are relevant to your post. It will help your post get more engagement and reach more people.

Post 5-6 times on stories per day evenly throughout the day

Instagram stories have become an integral part of the platform, and in 2023, the algorithm will prioritize accounts that post 5-6 times a day on stories. Make sure to spread out your story posts throughout the day to keep your followers engaged.

Person scrolling through Instagram

Engage with every comment your content receives with your own comment – engage as much as possible

Engagement is the key to success on Instagram, and in 2023, the algorithm will prioritize accounts that engage with their followers. Make sure to reply to every comment with a thoughtful response to build a strong relationship with your followers.


Instagram’s algorithm priorities are constantly changing, and it’s crucial to stay up-to-date with the latest updates. Follow these tips to help your posts reach more people and build a strong following on the platform.

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