Posts Tagged ‘social media advertising’
How to use live video streaming for your business
Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…
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Twitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…
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A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
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Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…
Read MoreFacebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates and performance plummet the past couple years, there was no reason to waste budget on…
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