Blog
Digital marketing blog
Practical posts on AI for marketing, social media, advertising, influencers, and search, written for small business owners and marketing leads. A new one every week.
- AI
Which AI Model Should You Use? A Non-Technical Guide
The default AI model is built for average requests. Here is a plain rule for when to go fast, when to go heavy, and what it means for marketing work.
- SEO and AI Search
AEO and GEO: How Small Businesses Show Up in AI Answers
What AEO and GEO actually mean, why your FAQ page matters more than your schema plugin, and three fixes any small business site can make this month.
- AI
Chat, Cowork, Code, Design: Which Claude Do You Actually Need?
Claude comes in four forms: Chat, Cowork, Code and Design. Here is what each one does and which marketing task belongs with it.
- AI
- Digital Advertising
WARNING: AI and META Advertising
Meta is testing several AI-driven tools to enhance ad creative automatically. These features are on by default, and advertisers must deselect them…
- Social Media
Comparison of TikTok and Douyin in E-Commerce and Marketing, and Insights for U.S. Brands
Introduction to TikTok and Douyin TikTok: TikTok is a global short-video platform launched by ByteDance, focusing on creative content, music, and…
- Social Media
The Lifespan of a Social Media Post | Updated September 2024
In the fast-paced world of social media, content is constantly created, consumed, and replaced. Understanding the lifespan of your posts is crucial for…
- AI
- Social Media
The Power of Social Commerce
It’s no surprise that online shopping has overtaken the retail industry. There are over 2.6 billion online buyers (33% of the world’s total population), and…
- Social Media
Instagram Reels vs. TikTok: which is really more effective?
In a social media world increasingly focused on video creation, two platforms have stormed to the front of the pack: TikTok and Reels, a feature inside…
- Social Media
The Best Content Types for High Engagement Across LinkedIn, X, Facebook, & Instagram
In the ever-evolving landscape of social media, knowing what type of content to post can dramatically influence your engagement rates. Each platform has…
- Social Media
Social Media Trends for 2024
Social media trends in 2024 have continued to evolve, reflecting the dynamic nature of digital communication and user preferences. In this blog post…
- Social Media
Understanding the Lifespan of Your Social Media Posts
Social media platforms are dynamic landscapes where content lifespan plays a crucial role in your digital strategy. Understanding how long your posts…
- Web Development
Best Practices for Business Blog Writing: A Comprehensive Guide
MtoM A well-crafted blog serves as a cornerstone of your online marketing strategy, helping to boost SEO, establish thought leadership, and connect with your…
- AI
A Sneak Peek: AI for Digital Marketing Guide
The continued growth and evolution of Artificial Intelligence is nothing to be taken lightly. In fact, in many respects, its sense of innovation and…
- Digital Advertising
Meta’s New Guide to Facebook Ad Manager: 5 Tips for Getting the Most Out of Your Campaigns
Meta recently released a new guide to Facebook Ad Manager, which provides businesses with tips on how to get the most out of their campaigns. The guide covers…
- AI
- Digital Advertising
Predictive Analysis: Revolutionizing Ad Targeting in the Digital Age
In today’s digital era businesses are not only benefitting from technological advancements but also experiencing a significant shift in their operational…
- Social Media
The Dawn of Threads: How Instagram’s New App Redefines Social Media Interaction
It’s not often that a new app bursts onto the social media scene and immediately makes waves, but Instagram’s new standalone app, Threads, has done exactly…
- AI
Trying copy.ai for Marketing Copywriting
Copy.ai is a powerful AI-powered platform that allows you to write content on your website or blog in minutes. It uses an advanced natural language…
- Social Media
Instagram Algorithm Tips for 2023
Instagram is always making changes to its algorithm - are you keeping up? Here are the top takeaways from recent algorithm changes.
- AI
From Pixels to People: How AI Headshots Are Changing the Game
Is AI the future? AI-generated headshots have seen a spike in popularity for folks in need of professional photography.
- Digital Advertising
Twitter Allows Cannabis Ads – What Does That Mean for the Marketing Industry?
What’s the deal with marketing in the cannabis industry? With a new advertising policy shift, Twitter is rolling with the punches.
- Digital Advertising
The Least Expensive Way to Advertise: Social Media
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various…
- Influencer Marketing
5 Reasons You Should Try Influencer Marketing
Influencer marketing has quickly become a popular and effective way for businesses to reach their target audience. By partnering with influencers, businesses…
- Influencer Marketing
Why Influencer Marketing?
In today’s social media-oriented world, influencer marketing is becoming an increasingly important strategy for companies to promote their products and…
- Influencer Marketing
Revolution Cooking Interview
In an interview on Friday, July 15th, Revolution Cooking dives into its intentions and experiences with influencer marketing. The company has relied on…
- Influencer Marketing
Influencer Marketing – Why Instagram and TikTok?
The influencer marketing industry has grown substantially in recent years. As social media users have grown to be more interested in what their favorite…
- Influencer Marketing
Choosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand, if leveraged correctly. So what is an influencer? There are probably more formal…
- Influencer Marketing
3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first…
- AI
- Influencer Marketing
Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as…
- AI
- Influencer Marketing
Virtual Influencers Can’t Replace Actual Human Connection
Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she has more than a million followers, and partners with brands like…
- Influencer Marketing
3 Common Misconceptions about Influencer Marketing
Brands are continuing to see the value in influencer marketing. In Linquia’s State of Influencer Marketing 2018 survey, 86% of respondents said they used…
- Influencer Marketing
The Benefits of a Long-Term Influencer Collaboration
In an online environment that prioritizes quick results and instant gratification, there is something to be said for slowing down and taking the long view of…
- Influencer Marketing
How to Avoid the ‘Dark Side’ of Influencer Marketing
When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting and useful content, and it benefits brands, social…
- Influencer Marketing
Facebook Update May Lead to a Rise in Influencer Marketing
Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been mixed – ranging from cautious optimism to full-scale…
- Influencer Marketing
How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care…
- Influencer Marketing
What You Need to Know About Using User Generate Content (UGC)
“Someone posted a picture on Instagram at our restaurant and they said they loved our new summer menu! Let’s repost it right away. Where else can we post it-…
- Influencer Marketing
Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with…
- Influencer Marketing
Influencer Infused Events
Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the…
- Influencer Marketing
Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may…
- Influencer Marketing
MtoM’s Top Initiatives for 2017: #1 User-Generated Content
2017 is already off and running, and we are thrilled about what the new year holds for MtoM. We have defined three main initiatives that we will be…
- Influencer Marketing
Influencer Marketing Lessons from New Research
Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this…
- Influencer Marketing
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your…
- Influencer Marketing
What Makes a Great Influencer?
If we’ve said it once, we’ve said it a thousand times: influencer marketing is the best investment you can make in your brand. It’s the most effective way to…
- Influencer Marketing
Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily…
- Influencer Marketing
An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site…
- Influencer Marketing
Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly…
- Influencer Marketing
How to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space – is the most effective way to connect your brand’s…
- Influencer Marketing
The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay…
- Influencer Marketing
Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were…
- Influencer Marketing
MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion…
- Marketing Strategy
We Love Our Clients: Tom Dolan Swim School
Each month we'll highlight one of our clients in a new feature we're calling 'We Love Our Clients."
- Influencer Marketing
Influencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors.
- Influencer Marketing
5 Benefits of Influencer Marketing
We speak with a lot of clients that are just learning about influencer marketing and they aren’t completely sure of why they should add it to their marketing…