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Posts Tagged ‘content marketing’

How User-Generated Content Helped Polaroid Boost Sales by 180%

In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt and compete with emerging digital photo technology. Yet in 2016, the brand is strong and its sales are thriving – in no small part due to its savvy leverage of user-generated content. Polaroid’s parent company, C&A Marketing, hired Aaron Paine…

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360-Degree Video Takes Advertising into the Future

Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…

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Instagram Opens Advertising To All: What This Means for Brands

Instagram Advertising

After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…

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5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

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‘Mobilegeddon’ is Here: Is Your Site Ready?

Back in February we posted a head’s up about Google’s new mobile-friendly label, which the company has started attaching to smartphone search results to let consumers know from the get-go which sites play nicest on the platform. At the time, Google had been testing a new algorithm that would factor in a site’s mobile appeal…

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How to use live video streaming for your business

Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…

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How to Make Great Videos for Your Business

These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…

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Content is King: 12 trends marketers shouldn’t ignore

If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…

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Twitter News for Marketers

Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent blog post by Lisa Hoover McGreevy offers some tips…

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Content Overload (and Other Marketing Challenges)

mobile personal tracking app Fitbit

Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…

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