MtoM Blog
The Buzz About Millennial Moms
Wow- have you heard all of the buzz about Millennial Moms? It has been buzzing for awhile, but we are hitting a fever pitch as they move into an even more desirable age demographic and brands want to know how to connect with them. They are clearly a powerful group and there are key differences…
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Why You Should Read Holly Hamann’s Posts on LinkedIn
One of MtoM’s most significant partnerships is with TapInfluence. This genius technology company (no, I’m not overstating!) provides the platform that helps us run our influencer marketing campaigns flawlessly–keeping both clients and bloggers extremely happy. We’ve developed a great relationship with one of the co-founders, Holly Hamann. Not only did Holly and our very own Christine Wilson present…
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Is Shopping Coming to Twitter? Of Course It Is At Some Point!
Jason Del Ray from Re/code reported yesterday that Buy Now buttons were seen on Twitter in tweets from the Fancy shopping app. No one from Twitter is confirming or denying the buy now buttons and they haven’t given any details about what we should expect from an e-commerce integration on Twitter. An early discoverer of the…
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Entrepreneurship: The Challenges and Rewards
I recently read the Inc.com article The Psychological Price of Entrepreneurship and I was amazed at how much it resonated with me. MtoM is not a multi-million dollar tech start-up but we have experienced incredible growth and expansion over the past year and I know the stress can often feel overwhelming. It was reassuring to know that…
Read MoreApple’s Latest Ad Targets Parents (and We Love It!)
While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and…
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We Are Speaking at M2Moms Conference 2014!
I am excited to announce that I will be speaking with Holly Hamann from TapInfluence again this year at the M2Moms Conference. This conference has become a major event for us each year and we are able to connect with amazing brands focused on the mom market, share research and best practices, and connect with…
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Pinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
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Facebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
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MtoM Spotify Playlist: While We Work
There is always music playing in the MtoM office. Since I began telecommuting, I’ve kept up our tradition of always (ALWAYS!) listening to tunes while working. Since my MtoM playlist always gets me super pumped up, I thought I’d share. Don’t make TOO much fun of my choices — some of these ARE guilty pleasure tunes! MtoM’s ‘While…
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