Revolution Cooking Interview

In an interview on Friday, July 15th, Revolution Cooking dives into its intentions and experiences with influencer marketing. The company has relied on influencer marketing to promote its Revolution Toaster, which they introduced in 2019. Revolution Cooking revealed that the rise of TikTok, especially during the pandemic, proved to be a great help, resulting in…

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Why Influencer Marketing?

In today’s social media-oriented world, influencer marketing is becoming an increasingly important strategy for companies to promote their products and brands. Through this type of social media marketing, companies can use other individuals’ social influence to their advantage with product mentions and endorsements. Here are 5 benefits of influencer marketing: It boosts natural traffic and…

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Influencer Marketing – Why Instagram and TikTok?

The influencer marketing industry has grown substantially in recent years. As social media users have grown to be more interested in what their favorite influencers do, what products they use, and even what causes they support, influencer marketing has become a hugely important tool for many companies. Instagram and TikTok have certainly emerged as the…

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TikTok Beginning to Look Out for Wellness of Users

It has become clear in the past few years that there are many negative effects of social media on mental health worldwide. The majority of people can identify this at some point in their lives as they notice how they compare to others on social media if they use it or feel inadequacy after use. …

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How social media affected college life during COVID-19

Entering the college environment in 2020 was a unique experience to say the least. During a time where students felt largely confined to their dorm room, social media became a drastically more prominent link to the outside world around them. As I reflect back on my first two years of college, I’ve identified some of…

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News & Updates of The Week: TikTok Influencer Best Practices

Instagram stories

Instagram is testing a new user interface for stories. You might want to worry about this if your business relies on Instagram stories for sales or conversions. We also have a TikTok influencer best practices key information and a report of the top tools and apps for digital marketing. Download

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News & Updates of The Week: NFTs on Instagram

nfts on isntagram

This week we have a lot of exciting news. Instagram is aiming to the future and they want to bring NFTs on their platform. Initial testing for the NFT display started along with the integration of cryptocurrency. Soon you might be able to trade your bored apes on IG. We also have a secret recipe…

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News & Updates of The Week: Meta Updates

Meta updates

Meta has big things coming. They started testing for a brand new full-screen main feed. Like what we see on reels. But now photos, carousels, and videos will all be full-screen. Meta is also partnering with Adobe and has put together a social media course. If you are interested in these topics and more, check…

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News & Updates of The Week: Instagram Updates

Instagram Updates

We got some exciting Instagram updates coming. Soon you will be able to pin posts on the top of your profile. Instagram is pushing the testing for 90-second reels that will give you more room for better and longer content. Lastly, Meta has published a landing page guide with insightful information to help you create…

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