MtoM Blog
Social Media is Managed by Humans: DiGiorno Pizza Tweet and Recovery
We have all seen it- the inappropriate tweet from a major brand and then the fallout from angry followers. It is often blamed on the account being hacked or is deleted and not acknowledged. In the case of Entenmann’s, they jumped on the hashtag #notguilty without realizing it was in reference to Casey Anthony’s acquittal.…
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From Intern to Social Media Manager!
Hello MtoM readers! It gives me great pleasure to write my very first blog post for MtoM. Let me start out with a little bit of background info. My name is Diane and I’m a recent George Mason University grad with a Bachelor of Science degree in Marketing. My journey as an MtoM intern began in…
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Why Posting Brunch Pictures at Dinner Time Works
You may already be doubting this post as an excuse for selfies and “omg, look at this smoothie I made.” But let me explain, or the headline won’t make sense the way I want it to. To help you follow along with my thought process, I want tell you a bit about myself. I’m a senior in college with…
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Cheez-Its and Netflix: Confessions of a Young Mom
I was in the grocery store with my daughter and my 17-year-old sister, Kate. A woman walked up to Kate and asked, “How old is your daughter?” I was tongue-tied. After all, Kate is seven years my junior. This summer at the pool, a lifeguard asked me if I was on swim team. Mind you,…
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The Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the past year, I’ve added a few publications to my resume and it’s been very cool writing for new audiences across different categories. One of the publications I write for is HelloGiggles; it’s a fun, girl power-y, pop culture-y site that…
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We Love Our Clients: Levana
As part of our ‘We Love Our Clients” feature, we are highlighting Levana as our second featured client! Based in Niagara Falls, Canada, SVAT (Superior Value Added Technologies) was born out of necessity. Rajesh (Raj) Jain founded the company in 2002, after a break-in at his business. After looking for a reliable, user-friendly video security system,…
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Meet Moxie Jean CEO and Co-Founder, Sharon Schneider
MtoM is excited to be working with a new client, Moxie Jean, an e-commerce website featuring upscale resale children’s clothing. The company was co-founded 2 years ago by Sharon Schneider, a former client services executive. “I love organic, well-made clothes (buying well-made clothes, furniture and other goods is one way to be “green”), but as a…
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How Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
Read MoreLast Week Tonight with John Oliver: Native Advertising
A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…
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