MtoM Blog
Marketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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The Problem With Pitching
Media outreach is tricky. What may seem like an easy target, often falls on deaf ears because journalists receive hundreds of email pitches every day. It can be difficult to cut through the clutter and make an impression. Nowsourcing put together this awesome infographic that shows what to do and not to do when reaching…
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How One Mom Got Target to Address Their Girls’ Clothing Problem
I came upon an amazing article on https://momfabulous.com/ today. A mommy blogger wrote an article about the selection of girls’ clothing at Target — specifically, she highlighted the shockingly short length of girls’ shorts. The post went viral instantly and was featured on Huffington Post and shared on numerous parenting sites. And something super cool happened:…
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Don’t Miss Out On The Fun of Halloween Marketing!
October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…
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#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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The Power of Live Tweeting TV Shows
If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…
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The Ever-Changing Game of Social Media
For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…
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Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
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How to Best Deal With Negative Comments on Social Media
It happens to every brand at some point: an unhappy customer or client leaves an angry comment on Facebook or Instagram or sends an upset tweet on Twitter. And how brands deal with these posts can make or break their social presence. A recent article in Inside Facebook, reveals speed is important. In fact, the article reports that 42…
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