Let's talk

Services

Social media marketing

Organic and paid, run by one team.

At MtoM, we deliver full-service social media strategies that combine the power of organic engagement with the precision of paid campaigns. Our team creates compelling, brand-aligned content that builds authentic connections with your audience, while leveraging targeted advertising across platforms to expand reach, drive conversions, and maximize ROI. We make digital make sense.

Book a discovery call →See our work
Meta ad for a home cleaning company
Instagram post for a custom homebuilder
Platforms we run:
  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • X
  • Snapchat

What's included

Strategy and reporting

  • Social Media Strategy

    We build your strategy around your goals and your audience: which platforms, what content, how often, and how organic and paid work together. Then we refine it every month based on the results.

  • Detailed Reporting & Analytics

    We provide campaign, monthly, quarterly, and annual reports to gauge success and opportunities for improvement via our custom portal and presentations.

  • Dedicated Account Manager

    One point of contact who knows your brand, your calendar, and your goals, and keeps organic and paid working from the same plan.

Organic social

  • Content Creation

    Our team excels at creating high-quality content that is tailored to each platform's unique requirements. We produce engaging graphics, images, videos, and reels that not only capture the attention of your target audience but also keep your brand relevant.

  • Copywriting

    Our skilled copywriters craft compelling, persuasive copy that resonates with your audience. From attention-grabbing headlines to informative and engaging captions, we ensure your message is communicated effectively and aligns with your brand voice.

  • Optimal Posting Strategy

    Leveraging our in-depth understanding of social media algorithms, we analyze and determine the best days and times to post content for maximum reach and engagement.

  • Community Engagement

    We actively monitor your social media accounts to foster a vibrant (and social!) online community.

Paid social

  • Ad Placements

    We strategically place your ads across various platforms, ensuring they reach the right audience at the right time. Our expertise spans Facebook, Instagram, X, LinkedIn, TikTok, Snapchat, YouTube, and other relevant platforms.

  • Adjustments and Optimization

    We continuously monitor the performance of your ads and make real-time adjustments to optimize results. This includes A/B testing different creative elements, adjusting targeting parameters, and refining ad copy to improve performance.

  • Comprehensive Management

    From campaign setup to final reporting, we manage every aspect of your social media advertising. Our hands-on approach ensures that your campaigns consistently deliver the best possible return on investment.

Behind every plan

Smarter strategy with AI

Better data

Every platform reports into one view, so you see what's working across channels, not one account at a time.

Sharper strategy

We use AI to find the patterns in your results, like which topics, formats, and posting times drive engagement, and build next month's plan around them.

Audience insight

We analyze comments, engagement, and what your competitors are posting to understand what your audience actually cares about.

Reporting

Your own reporting portal

Every client gets a reporting portal we build for them: every channel in one place, updated daily, with notes from our team on what's working and what we're doing next.

  • Built around your goals, not a template
  • Social, paid, email, website, and AI search together
  • Plain-English notes from your account team
  • Open it anytime, on any device
Client portal · sample

Sample portal with sample data. Every client's portal is built around its own goals and channels.

Some of our social media work

America's Poison Centers

Public awareness that follows the calendar

For America's Poison Centers the calendar follows the risk: cookout safety in summer, wildfire smoke when the air quality drops. Organic and paid social run from the same plan, including the Myth or Fact video series.

5.62M
organic Facebook video views in 2025
5.50%
paid social click-through rate
46,270
safety downloads from paid social
  • Organic social
  • Paid social
  • Video

Source: America's Poison Centers 2025 Digital Marketing Review, prepared by MtoM. Paid figures are Meta Ads, January 1 to December 8, 2025.

Classic Cottages

Listings, open houses, and the build process

For this Northern Virginia custom homebuilder, we run social media that follows every home from new homesite to open house to sold, plus posts that explain the custom build process to buyers.

  • Organic social
Classic Cottages Instagram post

Children's Museum of the Lowcountry

Reels and posts that fill the museum

For the Children's Museum of the Lowcountry in Charleston, we create the reels and posts that drive memberships and visits, plus the social toolkit for its annual gala.

  • Organic social
  • Video
Children's Museum of the Lowcountry Instagram post

Trust for the National Mall

Social strategy for America's front yard

We run the Trust's social strategy and video, and the paid social behind its Friends of the National Mall donor campaigns.

  • Organic social
  • Paid social
  • Video
Trust for the National Mall social ad

FreeBC

Paid social across Meta, Snapchat, and TikTok

For FreeBC, a free birth control program now open to everyone in Colorado, we run Instagram and paid social on Meta, Snapchat, and TikTok alongside an influencer program, with results in a client reporting portal that updates daily.

  • Organic social
  • Paid social
  • Influencers
  • Reporting
FreeBC Instagram post about its Ms. magazine feature

Works with

Content CreationInfluencer MarketingDigital AdvertisingWeb DevelopmentAI Search Visibility

Industries

AssociationsMuseums and attractionsNonprofitsHotelsRestaurants and foodRetail centersHigher educationConsumer productsCommunity organizationsLaw and professional servicesHealthcare and wellnessHome building and services

Where we work

We work with clients all across the United States, and campaigns can reach audiences anywhere in the world. Our home base is Falls Church, Virginia, and we serve the DC region in person:

All of the United StatesArlingtonNorthern VirginiaWashington, DC

FAQ

Do you manage organic and paid social together?

Yes. We run organic content and paid campaigns as one program, so the posts, the ads, and the reporting all work from the same plan.

Which platforms do you work on?

Facebook, Instagram, X, LinkedIn, TikTok, Snapchat, and YouTube, plus other platforms when your audience is there.

Do you create the content?

Yes. Our team produces the graphics, images, videos, and reels, and writes the captions and ad copy in your brand voice.

How do you report results?

We provide campaign, monthly, quarterly, and annual reports through our custom portal and in presentations, with every number tied to a platform and a date range.

Do you only work with clients in the DC area?

No. We're based in Falls Church, but we run social media for clients across the United States, and campaigns can reach audiences anywhere in the world.

Do you build the strategy too?

Yes. Every program starts with a social media strategy built around your goals and audience, and we refine it every month based on what the reporting shows.

Will we have one point of contact?

Yes. Every client has a dedicated account manager who knows your brand and your calendar.

Let us help you turn clicks into clients.Ready to grow your social?

Book a discovery call →