Video
Why Facebook Live is Taking Over Livestreaming Video
First there was Meerkat. Then came Periscope. And then Facebook Live joined the mix – and has been gaining momentum ever since. Livestreaming video is still a recent addition to social media, but it’s already had a huge impact on the way we interact with brands, celebrities and even politicians online. Not convinced? Just take…
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Create, Curate, Collaborate: How to Develop a Smart Video Content Strategy
I don’t know about you, but I find it impossible not to watch Tasty videos when I see one on Facebook or Instagram. Although I’ve yet to make a Cinnamon Roll Breakfast Muffin, I’m instantly hooked (along with millions upon millions of people) Every. Single. Time. Taco Bell tapped into this popular one-minute-recipe trend in…
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How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
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360-Degree Video Takes Advertising into the Future
Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…
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4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…
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LIVE Streaming for All on Facebook- Add it to Our Toolbox with Periscope & Meerkat
I have been waiting for this news- live streaming is being rolled out to EVERYONE on Facebook finally. I love that I now have a whole arsenal of live streaming options for my clients- Periscope, Meerkat, Blab, Facebook Live Video! As a side note, Facebook also announced picture collages yesterday, which is also exciting, but the…
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15 Ways to Use Periscope in Your Business
We at MtoM are big fans of Periscope and utilize it frequently for our clients. It is a great way to connect with your audience in real time and to share information with your followers. We recently posted about How Periscope & Meerkat Can Liven Up Your Marketing and wanted to follow it up with this infographic…
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Video in Marketing Strategy: 2015 & Beyond
If you spend any part of your day killing time on the Internet, it won’t surprise you to hear that video reigns supreme in the content hierarchy. Video is the type of content that people seek out and engage with – for news, information and entertainment – and it’s only becoming more popular. As I…
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Influencers + Professional Videographers= Awesome!
As marketers we all know that video is a very important part of our content strategy and we are gearing up for it to become even more important in 2016. According to Cisco VNI, consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019. Marketers are responding by shifting television…
Read MoreMore Streaming Video! Facebook Launches Live for Verified Celebrities
Yesterday Facebook launched their own live streaming video service, “Live,” as part of their Mentions app which is only available to verified celebrity accounts. The service places Facebook in competition with Twitter’s Periscope and Meerkat which both launched earlier this year. We are excited for the possibilities of utilizing this feature with verified influencers in our campaigns.…
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