Snapchat
3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
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Is Snapchat’s Redesign a Smart Move?
Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…
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Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
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Is Snapchat in danger? Or simply evolving?
In the nearly six months since its initial public offering, Snap Inc. has been closely monitored by the company’s investors, supporters and critics. The corporate parent of Snapchat is the subject of constant speculation, with some pointing to its young and highly engaged audience as markers of success, and others raising concerns over its failure…
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How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
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Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…
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Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
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Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed. Here are a few examples of brands that are doing…
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Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…
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An Overview of Snapchat Advertising
While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right now, the app itself has a lot of staying power. Brands, enticed by the platform’s 150 million daily users, are integrating Snapchat into their marketing plans. But advertising on Snapchat is still relatively new territory (it’s only been available since…
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