Online Advertising
Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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Coming Soon to a Snapchat Near You
Wherever you are, they will find their way in. We’re talking about advertisements, of course. Brands want to reach you and will adapt to popular platforms to be seen. If the masses are interacting on a specific site or social media application, brands need to be there. It is their job to be relatable and bring the…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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Infographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
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Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
Read MoreLast Week Tonight with John Oliver: Native Advertising
A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…
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Pinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
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Facebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
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Yahoo Introduces Motion Ads to Enhance ‘Brand Storytelling’
Anyone that’s heard me talk about content marketing knows how important storytelling is when it comes to making an impact on the consumer. The same is true with advertising and Yahoo just introduced a very compelling new ad format that helps bring storytelling to a new level. The digital company released Motion Ads a couple months…
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