MtoM
3 Reasons We’re in Love with Blab
It’s an exciting time for livestreaming video, and it’s never been easier to become an instant broadcaster. What used to be an intimidating prospect involving a lot of tech expertise and fancy equipment is now as simple as downloading an app and pushing a button. Blab is a livestreaming video app that offers viewers a…
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How to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level – but only if you invest…
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The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only the big brands with the even bigger budgets could afford to pay influencers to promote their products and services. This usually meant signing an actor or an athlete or a musician as a brand ambassador to wear your clothing line,…
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Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all hate traditional digital ads. Think about it. When was the last time you were killing a few minutes online and a banner ad intrigued you so much that you thought, “Wow! This is fantastic. I can’t wait to click through…
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Influencers + Professional Videographers= Awesome!
As marketers we all know that video is a very important part of our content strategy and we are gearing up for it to become even more important in 2016. According to Cisco VNI, consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019. Marketers are responding by shifting television…
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Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
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All You Need To Know: The New iPhone, iPad Pro And Apple TV
Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…
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MtoM Founder & CEO Wins “Lead By Example” Award from Her Corner
Last week, the Washington, DC based entrepreneurial organization, Her Corner, honored MtoM Founder and CEO, Christine Wilson, with the “Lead by Example Award” at their annual end of summer gathering at the Willard Inter-Continental Hotel, where they honored 5 top female entrepreneurs from across the beltway. Her Corner Founder, Frederique Irwin, had this to say…
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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
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Marriott International Launches Canvas: Entrepreneurial Food & Drink Concept Lab
Marriott International recently launched CANVAS, a ground breaking project within the Hospitality Industry to attract budding culinary entrepreneurs to launch their business venture with in its hotels nationwide. We were excited to be on hand to get an up close and personal look into this new initiative! Baltimore Marriott Inner Harbor, a local client of…
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